There’s something magical about brands that draw us into the change they are making. Thats why I’m working on a manifesto.
The joy of solo practitionership. Trying to figure out why newletter confirmation emails are going to spam. A gentle process of elimination …
Re-read and this time working though David Hieatt’s book Do Purpose. Mojo activated and motivated to rewrite my LinkedIn and set up a new Ghost site. Now down to writing into my brand promise.
I’ve been thinking about brands that look to make a difference, leading a change of some kind in their industry. This is a good example.
Patagonia’s recently released 2025 Progress Report.
Worthwhile reading.
My Border Collie is obsessed with sleeves and pockets, he thinks everyone is a magician.
Stephen A. Schwarzman in his book What It Takes: Lessons in the Pursuit of Excellence
But I’ve always believed that it’s just as hard to achieve big goals as it is small ones. The only difference is that bigger goals have much more significant consequences. Since you can tackle only one personally defining effort at a time, it’s important to pursue a goal that is truly worthy of the focus it will require to ensure its success.